You have spent years building expertise that changes lives. Your online presence should reflect that, and reach the patients who need you most.
Most wellness providers have the same problem, they are posting without a real plan, or not posting at all because they don't know where to start. The algorithm isn't the issue. The missing strategy is.
Every service starts with understanding your practice, your patients, and your goals, because content without strategy is just noise.
Full-service social media strategy and management for wellness providers who are ready to stop being the best kept secret in their field. You focus on your patients. I handle everything else.
You have the ideas and the time to post, you just need someone to build a plan that actually makes sense for your practice and your patients. A strategic monthly calendar so every post has a purpose.
A done-for-you Instagram profile review delivered within 48 hours. No calls. No fluff. Just a clear, honest breakdown of what's working, what'sn't, and your three most important priorities.
No complicated onboarding. No mystery. Just a clear process that gets results.
We start with a discovery call
We talk about your practice, your patients, your goals, and what'sn't working. If we're a good fit, we move forward together.
You fill out an onboarding questionnaire
I learn your voice, your brand, and your patients before I write a single word. Nothing goes out that doesn't sound exactly like you.
I spend two weeks on research and strategy
Before anything is created, I study your competitors, your patientsBefore anything is created, I build the full strategy, content pillars, ideal client definition, and a content plan designed around your goals.#x27; language, and what's already working in your space. Then I build the full strategy around your specific goals.
Content goes live, you barely lift a finger
You send me assets when needed. I handle the rest, writing, editing, scheduling, and posting. You review and approve before anything goes live.
We check in monthly and adjust as we grow
Every month I review your performance metrics and refine the strategy based on what's actually working, not just what looks good on paper.
These aren't vanity metrics. They are the numbers that tell you content is reaching the right patients.
"Having Heather on my team has given me peace of mind and freed up so much time for me. Knowing she is on top of our social media posts and engagement means I don't have to think twice about it. She is an excellent communicator and keeps me on track even during the most hectic times."Kim Stodghill, Stodghill College Consulting
"We have been working with Heather for just about 12 months. She has been an absolute game-changer for our Instagram presence. Thanks to her efforts, we successfully grew our follower base to over 20k. Her creativity and strategic approach have been pivotal in engaging our audience and enhancing our brand visibility."Eric S., Founder and CEO, Postpartum Care USA
"At first I was hesitant about hiring someone unfamiliar to take care of something as personal as my organization's social media, but Heather and her team have far exceeded my expectations. I have gotten valuable time back to focus on my work and haven't had to worry about the quality or timeliness of their contributions."Michelle King, King Family Therapy
"Heather is an absolute hero. No matter the task, I can always count on her. She's great at communication and is always on top of her game. You can tell she truly cares about her clients and always does her best."Renee Ace, REN ACE VAC
I started Heather Boone LLC in 2022, eight months pregnant with my third child, because I was convinced I wasn't going back to a classroom after maternity leave. What I had was zero clients, no portfolio, and a lot of conviction. What I built from that's a business that lets me work 9 to 4, make every baseball game, and still get real results for the wellness providers I work with.
Before social media, I was a K-2 teacher. That background isn't just a fun fact, it shapes everything about how I communicate, how I break down complex strategy into clear next steps, and how I think about the people on the other side of your content.
I work with wellness providers specifically because I understand their world, the hesitation around self-promotion, the deep care for the people they serve, and the gap between how good they are at their work and how visible they are online. That gap is exactly what I close.
Who do you work with?
Wellness providers, practitioners, and health professionals, postpartum providers, child therapists, health coaches, medical weight loss physicians, nutritionists, lactation consultants, and similar. If you help people feel better and you're struggling to get found online, we should talk.
What platforms do you manage?
Instagram and Facebook. That's where I do my best work and where the clients I work with get the best results.
How long before I see results?
Most clients start to see meaningful shifts within the first 60 days once the strategy is in place and content is posting consistently. Real patient inquiries and follower growth typically pick up in months two and three. I set realistic expectations from day one.
Do I have to be on camera?
Talking head content builds trust faster than anything else, so yes, I'll encourage it. But I make it as easy as possible. I write your scripts, you film, I edit to show only the best parts. The stumbles and restarts never make it in.
What's the difference between the content calendar and full management?
The content calendar gives you the strategy and the plan, you execute it. Full management means I handle the strategy, creation, posting, and reporting so you don't have to think about it at all. If you're not sure which fits, we figure that out on the discovery call.
What if I want to start with the Authority Audit?
That's a completely valid first step. The audit gives you clarity on where things stand before committing to ongoing management. Many clients start there and move into full management once they see how I think and work.
How do I get started?
Book a free discovery call or DM me on Instagram. We will talk through your practice, your patients, and your current presence and figure out which service makes the most sense for where you're right now.
Book a free discovery call and let's talk about what strategic content could do for your business.